Expert Semi Permanent Makeup in Edinburgh

About Me

GemmaI am a permanent makeup artist specializing in soft, natural enhancements with a refined, sophisticated approach.

Inspired by nature and guided by structure, my work focuses on subtle definition, skin-like finishes, and timeless results. I believe the most beautiful enhancements are the ones that feel effortless, never heavy, harsh, or trend driven.

Every brow is thoughtfully designed with intention and restraint, allowing space for the skin to breathe and the pigment to age gracefully. My priority is creating results that remain soft and elegant long after healing.

I work exclusively by appointment, offering a calm, private experience where quality, precision, and longevity come first.

I specialize in all Cosmetic Tattooing like hairstroke and shading techniques including Nano, Ombre as well as Freckles, Lip Blush, Scar Revision and Paramedical tattooing. Every treatment is bespoke with the client involved in the design process to create a balanced natural result.

My partner Stuart works alongside me in the studio – a specialist in laser and saline tattoo removal. This allows clients to safely remove or lighten previous work where needed, all under one roof with a shared focus on precision, skin health and long-term results.

Brow Styles:
The Fine Line Brow

Gem Precision Beauty The Fine Line Brow is a hairstroke look where we combine the precision of nano hairstrokes with the artistry of traditional microblading, creating subtle, natural enhancement for your brows. Each stroke is placed with intentional precision, resulting in a soft, airy finish that blends seamlessly with your natural hair.

This technique is perfect for clients who want a delicate, understated change, with open, breathable skin and a look that enhances your features without appearing heavy or filled in. Every brow is carefully designed around your natural shape and growth pattern, leaving you with a refined, effortless, and natural result.

The Airbrush Brow

Gem Precision Beauty The Airbrush Brow is a sophisticated ombre powder brow style, designed to add natural density and definition without ever feeling heavy or overpowering. Using a soft, pixelated edge technique, each brow is gently shaded to create fullness while maintaining a delicate, airy finish.

This method ensures your brows look naturally enhanced, with no harsh lines or solid blocks of colour, just a seamless gradient that blends with your natural hairs. The result is a brow that grows out beautifully, stays soft and elegant over time, and suits clients who value a refined very soft look but need more than the fine line brow can offer.

Every brow is carefully mapped and tailored, giving intentional shape, subtle lift, and perfect balance, enhancing your features while keeping the appearance effortless and natural.

A soft, borderless brow created with low-saturation pigment and pixelated shading for natural-looking fullness that fades evenly over time. Ideal for clients who prefer a fuller brow without visible gaps.

The Fusion Brow

Gem Precision Beauty The Fusion Brow is the perfect combination of delicate, precise hairstrokes and subtle shading, creating a brow that is both textured and beautifully dense. This technique allows us to build fullness where needed while maintaining a natural, airy finish, so your brows look effortlessly polished from every angle.

A true all-rounder, the Fusion Brow works for clients who want the realism of fine lines, the soft density of shading, and a brow that complements their natural hair pattern and facial features. Each brow is carefully mapped and tailored for a balanced, harmonious, high-end finish that lasts.

If you are unsure what to book please email gemprecisionbeauty@outlook.com or WhatsApp 07460 718357.

Tattoo Removal

We offer both laser PMU and traditional tattoo removal at the studio with our specialist laser practioner Stuart. Laser can be booked online at www.precisioninked.co.uk.

We also offer saline removal and emergency saline removal for cosmetic tattooing - this must be done within 48 hours of the treatment - please call 07460 718357

Please see my page about health & safety.
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Prices: Cosmetic Tattooing

  • Patch test and consultation – free.
  • Eyebrows - cosmetic tattooing - £395.
  • Freckles - £100.
  • Lip blush - £395.
  • Colour refresh after 12-18 months – £175.
  • Additional top up: up to 4 months after microblading - £75.
  • After this, the colour refresh fee applies - £175
  • Laser removal/saline removal - from £50.

Terms and Conditions

Cancellation policy: I must get 72 hours notice to cancel the appointment in order to move the £100 booking fee, cancellations after this time will forfeit the booking fee and require another £100 to book. Rescheduling the complimentary touch up will also require the booking fee if less than 72 hours notice is given.

No show policy: Clients who no show to a scheduled appointment will lose the £100 booking fee and also need to pay for the missed appointment before scheduling another.

Late policy: Please ensure you are no later than 15 minutes to your schedules appointment as we would then have to reschedule and a new booking fee would be required.

Please see my page about health & safety.

The 87 Collective

87 Collective Gem Precision Beauty is part of a collective of hair, beauty and aesthetic specialists under one very large roof at 87 Rose Street North Lane: Gemma Gray on Level 2 and Loretta, Anna and Dinah on Level 1 with hair and nails. These lady bosses are committed to providing the highest standards of customer care, experience and treatments to their clients in a new generation of Edinburgh salons.

Whether you’re booked in for microblading, lash extensions or brow advice with Gemma, or hair or nails with Loretta, Anna and Dinah the 87 Collective offers treatments tailored to each individual client.

Frequently Asked Questions

What procedure should I choose?

It all depends on your skin type and the eventual look you are hoping to achieve. We can discuss during a consultation either over the phone or in-person but we also will have a good consultation right before we begin to ensure we make choices that suit your goals and lifestyle.

Can you tell me more about lip blush?

We can create a look that is either lipstick or a lip stain depending on your preferences. The design is predrawn, although we can slightly ‘overdraw’ it is only on lip skin where the edges of your lips have a lack of colour in the border, as soon as we are on skin that contains pores it will not heal the same. So we can correct some asymmetry but for the most part we have to work with nature.

If you have had previous scars or cleft lip we can absolutely still create a beautiful lip look. I have knowledge of working with scar tissue and how to create a new lip border in these cases, please feel free to get in touch.

I have had previous work elsewhere, can you cover it?

It absolutely depends, you must email me a photograph of your current work or come in for an in-person consultation for me to assess if they can be worked over.

How long does it last?

This depends completely on the procedure, pigment choice, lifestyle choices and other factors but generally 1 to 3 years before needing a touch up.

Training

Welcome to PMU Foundations: Powder Brow Mastery.

This course has been designed with one clear goal: to create confident, competent, and ethical PMU artists.

The permanent makeup industry is saturated with short courses that attempt to teach multiple advanced techniques in just a few days. While this may seem appealing, it often results in artists leaving with surface-level knowledge and a lack of confidence in any one area.

This course takes a different approach.

Rather than rushing through hairstrokes, lips, eyeliner, and brows all at once, we focus on one core technique, powder brows, and teach it properly. Powder brows are the safest, most versatile foundation technique in PMU and provide the technical understanding required to progress confidently into more advanced work later.

You will not be signed off simply because time has passed. You will be signed off when you understand the theory, can apply it safely, and feel confident in your work.

Course Philosophy

This course sets the standard for how PMU education should be delivered.

Certification & Progression

On successful completion, students receive certification in Powder Brow Foundations.

Graduates can then progress onto advanced masterclasses once strong foundations are established.

Advanced Training for Qualified PMU Artists

For artists who are already trained in PMU and looking to refine, expand, or strengthen their skills, Gem Precision Beauty Academy also offers a range of advanced masterclasses.

These classes are designed for artists who want deeper understanding, better control, and more confidence, not quick refreshers.

Advanced training options include:

These masterclasses are ideal for artists who feel they were under-taught, rushed, or limited by single-needle training methods.

Each class focuses on technical understanding and confidence, allowing artists to elevate their work safely and professionally.

This structured pathway ensures every artist builds skills progressively, from strong foundations to advanced mastery, without overwhelm or compromise.

If you are already trained in PMU and looking to take your work to the next level, advanced training options are available throughout the year.

Ready to Start Your PMU Journey the Right Way?

If you value:

Then PMU Foundations: Powder Brow Mastery is the course for you.

Enquire now to secure your place for 2026: gemprecisionbeauty@outlook.com

Spaces are limited to ensure each student receives the attention and support required to succeed.